As our page here mentions, pure gold doesn't make a good choice for dental crowns. In the simplest terms, it's too soft a material and simply wouldn't result in a durable restoration.

As that same page discusses, high noble dental alloys can be white or gold (yellow) in color. We Googled around a bit to see what the comparative prices for these are.

Probably due to the fact that that the prices of these alloys change daily, we only found one manufacture who stated prices. While what we saw wasn't a true apples-to-apples comparison, the white alloy actually cost more than the yellow one.

What did catch our eye was the price of an ounce of pure gold on that day was around $1216 (London fix).
The cost per ounce for the yellow dental high noble dental alloy was $1142, a rather marginal difference considering a crown for a molar would probably be in the neighborhood of 1/10th of an ounce.

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